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商品編號: 90311 出版日期: 1990/05/01 作者姓名: Prahalad, C.K.;Hamel, Gary 商品類別: Other 商品規格: 16p 再版日期: 地域: 產業: 個案年度: -
商品敘述:
A company''s competitiveness derives from its core competencies and core products. Core competence is the collective learning in the organization, especially the capacity to coordinate diverse production skills and integrate streams of technologies. First companies must identify core competencies, which provide potential access to a wide variety of markets, make a contribution to the customer benefits of the product, and are difficult for competitors to imitate. Next companies must reorganize to learn from alliances and focus on internal development. McKinsey Award Winner.
涵蓋領域:
Competition;Competitive advantage;Consolidation;Core competencies;Corporate strategy;Implementing strategy;Organizational development;Organizational structure;Strategic alliances
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